Is radio still relevant today? Guide 101



Is radio still relevant today? Yes! While some people sometimes mistakenly consider radio an outdated means of message delivery the fact of the matter is the device still relevant. Even in the developed countries radio still commands a substantial portion of the market. That is why companies are willing to pay handsomely for paid radio ads; it enables firms to connect with their customers. It also entertains listeners with music, marketing messages and much more. There is absolutely nothing old school about this crucial communication tool. There are a lot of shows that has great reach among the audience. Check out best CB radios by to get more information.  Ways radio still relevant today

Targeted Ad messages

Radio allows marketers to tailor their advertising messages to a certain group of listeners only. Additionally, different radio stations are geared towards different demographics. So, depending on whom you want to reach out to (teenagers, urban men, housewives or families) by choosing the right FM station you can easily pass across your information to your target audience. Programs are also segmented according to the audience listening at any particular time. That is why programs geared towards the adults come late into the night when children are asleep.


 The Music Is Great

Everyone regardless of age and economic status loves music. Radio stations make it possible to avail it virtually everywhere; in your car, in shopping outlets, and during festivals. Radio ensures music reaches out to listeners both during the day and at night when listeners are working, playing or even sleeping. If you ever thought the number of people listening to music is small nothing could be further from the truth. Almost everyone listens to music. Studies show that 90 percent of people in developed countries listen to the radio every week.


The best Repeat-ad plan 

Psychologists posit consumers must be exposed to an ad message severally (three times minimum) before it starts to resonate. When companies review their marketing costs and put this fact into consideration, radio emerges the best medium as it offers a competitive repeat-ad plan. Radio advertising also scores highly when it comes to brand recognition. It fortifies the message better than any other alternative. Wide coverage is yet another factor; over 271 million listeners aged six and above listen to radio every week.

Suits web-based businesses

Radio provides a great way to communicate your website to a wide consumer group. As web-presence of mots present-day radio stations increase this communication channel can play a major part in your marketing campaign. Use radio to guide your listeners back to your online presence so they can learn more about your brand, product and service line. The stations that have great presenters provide a strong connection to loyal listeners, unlike other platforms in which listeners are fond of going back and forth from one channel to another.



Radio is still a potent form of communication. Even as it revolutionizes into digital forms the radio still plays a major role by providing great music for all classes of people. The digital experience will further enrich the platform allowing it to incorporate colors, pictures as well as video. Online listening radio applications uniquely balance the various modes of message delivery (visuals and audio) ensuring you get a fulfilling experience.